From the beginning, offering the highest quality jewelry has been at the very heart of PANDORA. Today, this legacy of hand craftsmanship continues. Every piece of jewelry is touched by 30 to 50 craftsmen and fashion with unsurpassed workmanship. As PANDORA's head of global production Per Enevoldsen says, "Each piece of PANDORA jewelry is fashioned with the best materials. It is the only way to create jewelry that is as exceptional as the PANDORA woman who wears it."